Best Travel Shopping Guide

Celebrating outstanding travel shopping guides that help travellers discover, compare and choose the best shopping experiences.

What this award recognises

This award recognises travel shopping guides that provide accurate, practical and trustworthy information to help travellers make informed shopping decisions. From airport retail and duty-free shopping to travel essentials, local products and destination shopping recommendations, it celebrates resources that make shopping during a journey easier, more convenient and rewarding.

What the jury looks at

  • Accuracy, reliability and usefulness of shopping information and recommendations
  • Coverage of airport shopping, duty-free retail and destination shopping experiences
  • Practical details such as store locations, opening hours, product availability and price ranges
  • Quality, originality and clarity of shopping guides and product recommendations
  • Website usability, accessibility and ease of finding relevant shopping information
  • Frequency of content updates, editorial transparency and overall value to travellers

These points sit alongside the ten general judging areas.

Evidence that helps

  • Examples of published travel shopping guides and retail recommendations
  • Number of airports, destinations, stores and shopping locations covered
  • Website traffic, reader engagement and audience feedback
  • Evidence of regular content updates and information verification
  • Examples of original shopping reviews, comparisons and practical buying advice
  • Editorial guidelines and disclosure of commercial partnerships

Who should enter

Travel shopping guide websites, airport retail publishers, duty-free shopping guides, travel content creators and digital platforms producing informative shopping recommendations and practical retail advice for travellers. Read how an entry moves from application to winner before you start.