How entries are judged
A jury evaluates every eligible entry against published criteria, using the evidence you submit.
Ten areas that apply to every entry
The jury considers these areas in every category. Where a point does not apply to your service, say so in your application.
- How the service is presented
- How clearly the company explains what travellers get, where and at what price.
- How it is sold
- The sales channels, the buying journey and how easy it is to say yes.
- How reservations are managed
- Confirmation, changes, cancellations and what happens after booking.
- Range and coverage
- How many airports and services travellers can reach through the company.
- User experience
- How the product feels to use, on any device, for first-time and repeat customers.
- Customer satisfaction
- What customers say and what the company measures.
- Sales performance
- Results over the entry period, shown with evidence.
- Service variety
- The mix of services offered and how well they work together.
- Technology infrastructure
- The systems behind the service and how reliably they perform.
- After-sales support
- How the company helps travellers when something needs fixing.
Each family adds its own points
- Travel Technology & Platforms: Digital marketplaces, services providers, apps and tools that help travellers book and manage airport services.
- Travel Guides & Content: Publishers, blogs and websites that inform travellers about airport dining, shopping and services.
- Airport Ground Services: Companies that sell or operate airport transfer, parking and hotel booking services.
- Inclusive Travel Resources: Services and resources supporting accessible and family airport travel.
Evidence comes first
The jury evaluates what you can show. Claims without evidence carry little weight, so attach data, screenshots and results wherever you can.
The judging panel
The 2027 panel will be announced before entries close. If you have experience in airport services or travel technology and would like to take part, get in touch.
Put your evidence in front of the jury
Entries close date will be announced soon.